Dr. Beckett unretires to share sports card stories, analyses, and opinions, based on his six decades of intensive experience.
Episodes
Monday Sep 02, 2024
Monday Sep 02, 2024
Dr. Beckett addresses criticisms, shares insights, and provides historical context on the licensing and market dynamics of major card companies like Topps and Fleer, contrasted with the Star Company. Using a provocative analogy, he illustrates the ongoing debates and the importance of brand value over licensing status and robust distribution.
01:08 Branding vs. Licensing: The Importance of Brand Value
03:51 The Fleer Era: Basketball Cards and Licensing Challenges
06:47 Licensing Complexities: Comparing Star and Major Card Companies
10:08 Marketing and Distribution: The Star Company’s Shortcomings
11:03 Licensing Insights: Personal Experiences and Industry Standards
15:35 Ten Reasons Why the Jordan 101 is an XRC, Not an RC
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.