Dr. Beckett unretires to share sports card stories, analyses, and opinions, based on his six decades of intensive experience.
Episodes
Monday Nov 11, 2024
Monday Nov 11, 2024
Interviewed by Mike Payne, Beckett's editorial leader and longstanding friend, Dr. Beckett reflects on the Beckett Baseball magazine's origins, challenges, and success stories since its inception in 1984 (and before). The episode delves into the early days of the magazine and the strategic decisions behind its growth.
01:08 Launching Beckett Baseball Card Monthly
02:00 Challenges and Innovations in Publishing
04:38 Marketing Strategies and Early Success
06:16 Growth and Team Dynamics
09:44 Reflecting on the Beckett Brand
10:55 Introduction of Grading Services
13:14 Business Lessons and Customer Understanding
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